For Brands & Partners
Real numbers. Real audience. No fluff. Everything you need to know about who watches Ayd The Apprentice — and why they're exactly who you want to reach.
Consistent across every platform. A hyper-targeted male audience in their prime spending years.
Across all five platforms the audience is overwhelmingly male — ranging from 83% on TikTok to 95% on YouTube, Instagram and Facebook. Consistent, reliable, targeted.
Three quarters of the audience fall in the 18–34 bracket — split roughly evenly between 18–24 and 25–34. The hardest demographic to reach organically, and the most valuable to advertise to.
Five platforms. One consistent audience. Real data from each.
This isn't just who they are — it's what they buy. Verified interest data from Snapchat audience analytics.
Over 4 in 5 viewers actively follow and engage with travel content.
High purchase intent — this audience actively shops online and in-store.
Sports is in the DNA of this audience — perfect for sports brands and venues.
Strong overlap with gaming — relevant for tech, gear and entertainment brands.
Three quarters are classified foodies — key for restaurants, food brands and delivery.
UK and USA consistently dominate — two of the world's biggest consumer markets, reached organically across every platform.
Primary market. Dominant on TikTok, Snapchat and Facebook. UK pool and lifestyle culture is at the heart of the brand.
Biggest single market on YouTube. Nearly on par with UK on Instagram and Facebook. Rare for a UK creator to crack the US organically.
Consistent top 3 across TikTok, YouTube, Instagram and Facebook. Strong English-speaking market.
A growing and consistent market — particularly strong on Facebook and Instagram.
In the top 5 across all platforms. High-income English-speaking market.
Ireland, India, Philippines, Kenya, Morocco, New Zealand and more. The content travels.
The pitch in plain English.
You're not buying broad reach. You're buying access to a hyper-specific audience — men aged 18–34 who are already active, already spending, and already watching sports and lifestyle content daily.
The UK and USA represent the world's two biggest English-speaking consumer markets. Ayd reaches both organically, without a single ad spend behind it. That's not easy to replicate.
83% of YouTube views come from mobile phones. This audience lives on their phone — they see your brand in the feed, in the moment, in a format they trust because it comes from a creator they follow.
84% of the audience are classified as active shoppers. 85% are travel enthusiasts. 81% are sport fans. These aren't passive viewers — they're buyers in the categories you want to sell to.
If this audience looks like your customer — let's talk. Brand deals, venue visits, sponsored content, long-term partnerships. All on the table.